Virtual Event Fundraising Gala Case Study

What is a Virtual Gala? Well…here is a perfect example of one of the first virtual gala’s to come right from ground zero. Our friend, Mentor, Colleague¬† and Auctioneer, Johnna Wells is at the helm of this inspiring event. With a 72 hours window, the team pivoted to create a true virtual philanthropic experience. Take a look to see how they incorporated an online auction, live auction and paddle raise during the livestream. They incorporated the following best practices to raise $600k+

  • Creating energy and inspiration in the livestream
  • Developing a smooth showflow
  • Engaging donors in many different methods
  • Closing Online “Silent” Auction before live fundraising
  • Storytelling throughout
  • Identifying lead gifts to start the paddle raise
  • Gratitude all the way through
  • Short, sweet event
  • Working with a greater technology partner

If you have any questions about pivoting your gala to a virtual event, please set up a time and we can chat about next steps:


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